Everyone is busy, but we need to stay on top of our industry. With this monthly blog post, I hope we’ll make the job of keeping up a bit easier for you. We’ll bring you a round-up of the latest must-read articles and reports in higher ed – important pieces that ranked high in reads and shares through social media and also via the Enrollment Rx LinkedIn page.

In our first installation, the trend is clear, yet not surprising: enrollment is dropping yet the costs associated with bringing new students on board is not dropping. Blame it on the common app, or more students applying to more schools, etc. – regardless of the reason, higher ed institutions are feeling the pressure.

Some blame the Common App because it’s “driving massive growth in application numbers, far outstripping the increase in actual students,” according to the Quartz article below. From 2004-2013, applications have increased a staggering 70% with a mere 5% increase in high school graduates to match. Like you, we’re watching this closely and want to be a part of the solution.

And don’t miss the report on how CRM systems are shaping higher ed. According to the study, 80% of respondents saw increased practice efficiency with the use of CRMs, but reported that their institution is not maximizing the use of it. Where do you fall in the mix? Are you making the