As CIO of Lasell College, Deborah Gelch is known as a transformational leader who seeks innovative solutions to complex problems and builds collaborative, loyal teams. She leads the technology function for a unique consortium that serves Lasell College (undergraduate and graduate education), Lasell Village (a retirement community and Medicare-compliant skilled nursing home), Pine Manor College, and three other independent organizations.

When the College Board discontinued support for Recruitment PLUS several years back, Lasell began to identify new systems to manage enrollment. In 2012, Deborah led the team to work with Enrollment Rx on the implementation of a new CRM system as well as a custom student portal. Initially implemented for Admissions, Enrollment Rx has since been expanded to other departments, including Development and Professional Advising. Built on the Force.com platform from Salesforce, Enrollment Rx offers great flex