Event management is a crucial part of recruitment and admissions in higher education. How can colleges and universities incorporate event management into their CRM system on Salesforce?

In the 6th webinar of the Reaching New Heights on Salesforce for Admissions series, Enrollment Rx explains how its product, Events Rx, helps higher education manage recruitment and admissions events, including open houses, campus visits, and appointments.

The webinar agenda includes:

  • What is Events Rx
  • Using Salesforce Campaigns for Events
  • Custom Events with Itineraries
  • Composable Solution

What is Events Rx?

How can colleges and universities affordably and practically use the platform to empower event coordinators, recruiters, and admissions personnel when using Salesforce for admissions and recruitment? Events Rx is a powerful tool designed to supplement Salesforce. It provides the functionality that higher education needs within Salesforce to use the platform for event management effectively. Events Rx empowers the easy creation of online event listing and calendar interfaces, powerful event registration forms, extensive automation, and even a single-source-of-truth (SSOT) calendar experience for appointment management.

Using Salesforce Campaigns for Events

With Events Rx, Salesforce organizations can easily create campaigns that can be published to the event listing and calendar pages and create associated registration pages. Salesforce administrators can choose to use the standard Salesforce campaign object while taking advantage of the full capabilities of Events Rx.

Custom Events with Itineraries

In recruitment and admissions in higher education, it is sometimes necessary to support events that contain accompanying itineraries. Common examples include campus visits, where a prospective student may also be able to sign up for multiple activities while on site, such as campus tours, financial aid meetings, eating lunch with a student, etc. Events Rx supports custom events with related itinerary items.

Composable Solution

Enrollment Rx has designed Events Rx to be highly configurable and empowering for operational administrators. Events Rx does not require an engineering background to operate and extends tremendous efficiencies directly to the recruitment and admissions teams responsible for event coordination.

Learn more about how Enrollment Rx can help you successfully manage events and deliver stellar service to your students with a ready-to-use CRM system for institutions like yours. Request a demonstration today.