Graduate Management Admissions on Center Stage at 45th Annual GMAC Conference

by levy | June 23, 2015

We are heading out to the beautiful city of Denver for the 45th Graduate Management Admission Council Annual Conference, to be held June 24th through June 26th. More than 600 admissions, marketing and program direction professionals from around the world focused on graduate management education programs have registered to attend the conference.

Dozens of sessions are planned each day over the three-day conference. Here are just a few that caught my attention to pencil in:

  • Developing Comprehensive and Effective Marketing Strategies
  • Engaging Part Time Students
  • Best Practices and Ideas to Expand your Existing International Recruiting Efforts
  • Engaging your Target Audiences on LinkedIn
  • Building a Distinct and Unique School Culture as an MBA Differentiaton

The opening keynote will be delivered on Wednesday, June 24th by Claudio Fernández-Aráoz, a top global expert on hiring and promotion decisions, noted author and frequent guest lecturer at Harvard Business School. GMAC’s keynote description for Fernández-Aráoz follows:

In graduate management education, a core part of our business is identifying talent. Whether selecting students to fill our classes or hiring staff to manage and innovate our processes, surrounding oneself with great people is the key to success. Yet according to Claudio Fernández-Aráoz, few of us have had the right education to get people decisions “right,” nor are we hard-wired to do so. In this engaging opening keynote, the author of It’s Not the How or the What but the Who and Great People Decisions shares with us his view of some of the chief obstacles encountered when selecting talent and systematic suggestions for overcoming them.

The conference will officially come to an end on Friday, June 26th with Susan Fowler’s closing keynote. Fowler is a leadership researcher, consultant, author and coach. GMAC’s bio for Fowler follows:

In her most recent best-selling book, Why Motivating People Doesn’t Work…and What Does: The New Science of Leading, Energizing, and Engaging, Fowler builds upon the latest scientific research on the nature of human motivation to explain why traditional approaches don’t work. More importantly, she provides a cutting-edge framework, model, and course of action to help leaders shape a workplace where people flourish while producing sustainable results.

If you have any questions on how Full Lifecycle CRM for Higher Education can help you, please stop by and visit with us during the conference. We will be at booth #7.