“Salesforce is helping us process more applications faster while also increasing our funnel conversions. This was most noticeable during our busy travel season where submitted app-to-admit rates have historically been lowest. However, this year materials continued to come in, even when counselors were not directly involved. This immediacy helped maintain student enthusiasm, drive visitors, and reduce workload on our team. As a bonus, Pardot is also helping keep our prospective students involved in the process and drive workflows for our counselors as they prioritize their work.”

– Associate Director of Strategy & Recruitment – Dordt University (Sioux Center, IA)