My first job after college was as an Admission Counselor and Recruiter. Like many young people in the profession, I started working in the Admission and Visit Office as a student where I was introduced to college admission. It wasn’t a career path that I considered prior to college, but I found the environment engaging and the work enjoyable. After graduation, I was hired as a full-time Admission Counselor. I was assigned a territory, provided with a list of high schools, blasted with information on academic programs, scholarships, and application processes, and then I was set loose to recruit students only a few years younger than myself.

My undergraduate work was in humanities, so at the time I had no background in business practices or IT. Shortly after starting this job full-time, the office I was working at implemented a new CRM for managing the recruitment and admission cycles. The platform was called Salesforce, and the admission and recruitment tools were called Enrollment Rx. I was not aware that Salesforce was a juggernaut of a technology company used by startups and Fortune 100s alike, nor have I ever heard the term CRM. I did, however, recognize that there were broken processes in place and that we were using dated software to manage our interactions with students from the prospect stage to enrolled. Within a few months, our office was well on its way to ironing out better these processes on the new CRM platform. I became a CRM “power user” by continuing these improvements, as well