CRM Student Engagement and Recruitment | Noel Levitz Conference Session

CRM student engagement and recruitment strategies are becoming essential for institutions looking to improve enrollment outcomes and better connect with prospective students. At the Noel Levitz National Conference on Student Recruitment, Marketing, and Retention, Enrollment Rx will share how CRM technology can automate and enhance these efforts.

Noel Levitz conferences are known for bringing together higher education professionals to explore new ideas, share strategies, and improve recruitment and retention. This year’s conference in Dallas continues that tradition, offering valuable insights for enrollment and marketing teams.

CRM Student Engagement and Recruitment Overview

During the conference, Enrollment Rx will present alongside Karrie D. Mitchell, Ph.D., Assistant Vice Chancellor for Student Development at Pima Community College.

The session will focus on how institutions can use CRM technology to improve student engagement and recruitment outcomes.

Karrie will share real-world examples based on her experience using CRM systems to:

Increase enrollment
Improve student engagement
Track progress through the enrollment funnel

What You’ll Learn in the Session

This session is part of the “Improving the Effectiveness of Student Recruitment and Marketing” track and will cover key topics that are top of mind for many institutions.

Attendees will learn how to:

Create communication campaigns that better engage students
Maximize limited resources more effectively
Deliver personalized recruitment messages
Improve data usage to track and measure outcomes
Identify when to update or maintain existing processes

Because many institutions still rely on manual processes and disconnected systems, automating engagement through CRM is becoming increasingly important.

Why This Matters for Enrollment Teams

Enrollment teams are under pressure to do more with fewer resources while improving student outcomes. However, without the right systems in place, it can be difficult to scale communication and maintain consistency.

CRM student engagement and recruitment strategies help institutions create more efficient workflows, improve communication, and deliver better experiences for prospective students.