News & Blogs
Explore the latest insights and strategies shaping higher education CRM.
What Types of Portals Can be Delivered on Salesforce Experience Cloud?
Salesforce Experience Cloud provides a flexible framework for building portals in higher education. However, institutions often ask what types of portals they can actually deliver. The answer depends on your admissions and enrollment needs. As [...]
How Can Institutions Use Salesforce to Recruit Existing Students into Specialized Programs?
How Can Institutions Use Salesforce to Recruit Existing Students into Specialized Programs? A common scenario in higher education is that colleges and universities want to recruit existing students into specialized programs. In many cases, these [...]
How Staff Turnover Impacts Higher Education Admissions Software and CRM Strategy
Like many industries, higher education is undergoing a major personnel transformation. Employees are leaving their current institutions and moving into new roles. As a result, they take valuable institutional knowledge with them. In many cases, [...]
Architecture vs. Automation – Which Matters More?
Why Salesforce Architecture and Automation Matter for Recruitment, Admissions, and Decisions (R.A.D.) When working with Salesforce as your higher education enrollment software for Recruitment, Admissions, and Decisions (R.A.D.), the architecture of your object and data [...]
Improving the Higher Education Admissions Software RFP Process
Creating an effective RFP for higher education admissions software is critical to selecting the right solution. However, many institutions focus heavily on vendor responses and not enough on the quality of the questions they ask. [...]
Paperless Admissions in Higher Education with CRM Solutions
Paperless admissions in higher education has become essential for institutions looking to modernize their processes and improve efficiency. Many colleges and universities still rely on spreadsheets, outdated databases, and paper records to manage admissions. However, [...]
Higher Education Admissions Software User Experience
Higher education admissions software user experience plays a critical role in how applicants interact with institutions. For many users, especially introverts, the ability to complete tasks independently without unnecessary interaction is essential. I am an [...]
Why Customer Experience Management Matters in CRM for Higher Education
Customer experience management (CXM) plays a critical role in the success of CRM for higher education. As expectations continue to evolve, institutions must deliver intuitive and responsive digital experiences for prospective students and applicants. In [...]








