News & Blogs

Explore the latest insights and strategies shaping higher education CRM.

How to Create an Applicant Portal on Salesforce for Admissions

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Colleges and universities use Salesforce Experience Cloud to power applicant portals. However, the challenge is creating a user experience that fits unique admissions requirements without adding unnecessary complexity or cost. In Part 3 of the [...]

Experience Over Experiments in Higher Education Admissions Software

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Experimentation on animals is often used to test the safety and effectiveness of medications, cosmetics, and other products. This blog is not about the ethics of that practice. Instead, it draws a comparison between that [...]

Rethinking Full Lifecycle CRM for Higher Education

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Rethinking Full Lifecycle CRM for Higher Education Colleges and universities often issue RFPs looking for a single, full lifecycle CRM solution. The goal is clear: one system to manage the entire student journey, from first [...]

Great Expectations in Admissions Software

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What are the common misunderstandings in higher education admissions software that create friction between clients and vendors? After more than 16 years in the space, we have seen consistent patterns across institutions and legacy software [...]