Noel Levitz conferences are a must-attend – always informative, great for networking and chock full of ideas to expand our perspectives on how to improve higher ed. I’m thrilled to be a part of the National Conference on Student Recruitment, Marketing, and Retention, not just as an attendee, but also as a presenter.
At next week’s conference in Dallas, Karrie D. Mitchell, Ph.D, Assistant Vice Chancellor for Student Development at Enrollment Rx client Pima Community College, and I will be discussing how to use CRM technology to automate prospective student engagement and recruitment.
Karrie will share enrollment management best practices based on her hands-on experience of using constituent relationship management (CRM) technology to boost enrollments, improve engagement and track student progress through the enrollment funnel. Karrie and I presented on a similar topic at the American Association of Community College (AACC) conference in April. Our session was full with a lot of great feedback about the topic. Karrie provided wonderful real-life examples of how a CRM has transformed their processes and is a key tool that will help drive to meet the institution's short and long term strategic enrollment plan.
During the session – which is part of the “Improving the Effectiveness of Student Recruitment and Marketing” track – we will cover hot topics that are top of mind for many higher education institutions right now, including:
- How to create successful communication campaigns to better engage students;
- How to maximize your existing (and probably limited!) resources;
- How to deliver personalized recruitment messages;
- How to improve data use to collect, manage and measure student outcomes in the enrollment process; and
- When to rethink existing business processes… and when to stick with what you’re already doing well.
If you’re attending the Noel Levitz conference, come by and meet us in person at Booth #7. Or contact us now to schedule a one-on-one meeting by clicking here. We look forward to connecting!