Colleges and universities use Salesforce Experience Cloud to power applicant portals. However, the challenge is creating a user experience that fits unique admissions requirements without adding unnecessary complexity or cost.
In Part 3 of the webinar series Reaching New Heights on Salesforce for Admissions, Enrollment Rx’s Senior Implementation Consultant shows how higher education teams can use Salesforce to build dynamic applicant portals. Specifically, these experiences use configurable logic that administrators can control and update as requirements change.
The webinar focuses on three main areas:
- Applicant experience for traditional programs
- Applicant experience for non-traditional programs
- Composability of the solution
Salesforce for Admissions Traditional Applicant Experience
Applicants in traditional programs typically complete a portal registration followed by a detailed application. As a result, these processes often include multiple requirements and steps.
Therefore, the applicant portal must support undergraduate, graduate, and international applicants. In addition, it should display only the information and requirements relevant to each user.
Because of this, institutions can reduce confusion and improve completion rates.
Salesforce for Admissions Non-Traditional Applicant Experience
Non-traditional programs require a different approach. For example, applicants often begin by browsing available courses before making a decision.
In many cases, users only identify themselves at the end of the process during checkout. However, the system still needs to track browsing behavior and engagement before authentication.
As a result, this creates a more flexible and user-friendly experience.
Salesforce for Admissions Composability of the Solution
A strong user experience is only valuable if the system is easy to maintain. Therefore, Enrollment Rx focuses on composability so teams can make updates without relying on developers.
With FormBuilder Rx, administrators can configure Salesforce, Experience Cloud, and Sites to deliver customized front-end experiences. In addition, this allows teams to adapt quickly as requirements evolve.
Because of this flexibility, institutions can respond faster to changing admissions needs.
Learn More and See It in Action
To see this in action, view Part 3 of the webinar here:
https://www.youtube.com/watch?v=I2-oJVlCGNo
In addition, you can explore our product solutions:
https://www.enrollmentrx.com/higher-education-enrollment-solutions/enrollment-management-crm-higher-education/
Take the Next Step
If your institution is looking to improve the applicant portal experience, it may be time to adopt a more flexible and scalable approach.
Therefore, let’s take a look together. We can review your current setup and show you how to improve your applicant experience within Salesforce.
Contact us: https://www.enrollmentrx.com/contact/
