Non-Traditional Admissions Software with Click-and-Buy Experience

Non-traditional admissions software must support a fast, intuitive experience for today’s learners.

Students expect a simple “click-and-buy” process when registering for courses. However, many systems fail to deliver this type of experience.

As a result, institutions struggle to meet expectations and risk losing potential enrollments.

Why Non-Traditional Enrollment Requires a Different Approach

Non-traditional programs operate differently from traditional admissions.

For example, prospective students often:

• Browse course catalogs before identifying themselves
• Register for multiple courses at once
• Expect immediate payment and confirmation
• Want a seamless, e-commerce-like experience

Because of this, institutions need flexible systems that support speed and personalization.

Creating a Click-and-Buy Experience in Salesforce

In the Reaching New Heights on Salesforce for Admissions webinar series, Enrollment Rx demonstrates how institutions can modernize their enrollment experience using Salesforce.

By leveraging Experience Cloud and FormBuilder Rx, colleges and universities can deliver a shopping-style experience for course selection and registration.

This approach allows users to browse first and authenticate later, improving engagement and conversion.

Key Components of a Modern Admissions Experience

To support this model, institutions need configurable tools such as:

• Cart Builder: Configure a shopping cart using Salesforce data
• Payment Builder: Integrate with gateways like Stripe, PayPal, and TouchNet
• Template Builder: Control branding and layout for a consistent experience

Together, these tools create a flexible and scalable solution.

Solving Challenges in Continuing Education Enrollment

Managing non-traditional programs introduces several challenges.

For example:

• Multiple course selections with different requirements
• Variable pricing and payment structures
• Personalized experiences before login
• Integration across registration, payment, and data systems

With the right approach, institutions can simplify these challenges and improve performance.

Why This Approach Improves Enrollment Outcomes

When institutions modernize their systems, they can:

• Increase registration and conversion rates
• Improve the student experience
• Reduce administrative workload
• Respond quickly to changing program needs

Ultimately, a better user experience leads to stronger enrollment outcomes.

Build a Better Admissions Experience

Enrollment Rx helps colleges and universities deliver flexible enrollment solutions on Salesforce.

Learn more about Enrollment Rx: https://www.enrollmentrx.com

For additional insights on digital experience trends, visit: https://www.salesforce.com/

Take the Next Step

If your institution is looking to improve non-traditional program enrollment, it may be time to rethink your approach.

Schedule a demo to see how a click-and-buy experience can transform your admissions process.