Higher Education Admissions CRM Case Study | Westmont College Enrollment Rx

Higher education admissions CRM case study examples show how institutions can modernize processes while improving the student experience. Westmont College selected Enrollment Rx to streamline admissions and prepare for future enrollment growth.

Westmont, a four-year undergraduate Christian college, has consistently ranked among top U.S. liberal arts institutions. As part of a national marketing initiative, the college anticipated a significant increase in applications. However, manual processes made it difficult to scale operations effectively.

Higher Education Admissions CRM Case Study Overview

Westmont College implemented Enrollment Rx to improve how its admissions team operates and to create a more efficient inquiry-to-application process.

By leveraging a cloud-based CRM solution, the institution can now:

Handle more applications with existing staff resources
Maintain a high-quality applicant experience
Improve operational efficiency across admissions

Because many institutions still rely on manual workflows and disconnected systems, scaling enrollment operations can be challenging .

Improving the Admissions Process

Enrollment Rx delivered a customized, dynamic portal that allows students to self-serve throughout the application process.

As a result, Westmont College reduced the number of inbound emails and phone calls while improving the overall applicant experience.

In addition, centralizing admissions data in one system allows staff to:

Run reports more easily
Access real-time information
Create communication strategies to move applicants forward

Supporting Smarter Enrollment Decisions

With improved data visibility, Westmont can now identify application bottlenecks and take proactive steps to improve completion rates.

“Enrollment Rx puts us in a much better position to treat each application thoughtfully and make smart decisions that contribute to creating a class of students that we know will succeed at Westmont,” said Reed Sheard, Vice President for College Advancement and CIO.

Leveraging Cloud Technology for Growth

Westmont attributes much of its success to adopting cloud-based solutions.

“With Enrollment Rx, we benefit from the team’s deep understanding of higher ed workflows and how to best work with applicants,” said Sheard. “From a technology perspective, these efficiencies exist within the innovative Salesforce ecosystem.”

Learn more about Enrollment Rx:
https://www.enrollmentrx.com/

Explore Salesforce for education:
https://www.salesforce.com/education/

What This Means for Institutions

This higher education admissions CRM case study demonstrates how institutions can modernize admissions, improve efficiency, and enhance the student experience without increasing staff.

By leveraging Enrollment Rx and Salesforce, institutions can build a scalable foundation for enrollment growth and long-term success.