AACC 2016 Conference Presentation | Enrollment Rx and Pima Community College

AACC 2016 Conference presentation brings together Enrollment Rx and Pima Community College to share best practices for improving student engagement and recruitment through CRM technology. This session highlights how institutions can automate processes and make more data-driven enrollment decisions.

Enrollment Rx is partnering with Pima Community College to present at the 96th Annual American Association of Community Colleges (AACC) Convention in Chicago. The session focuses on how CRM technology supports personalized communication and improves outcomes across the enrollment lifecycle.

AACC 2016 Conference Presentation Overview

Event Details:

Date: Sunday, April 10
Time: 4:15 p.m. – 5:15 p.m. CT
Location: Roosevelt Room, Hyatt Regency Chicago, 151 E Wacker Ave, Chicago

Learn more about AACC:
https://www.aacc.nche.edu/

The session, titled “Using CRM Technology to Automate Prospective Student Engagement and Recruitment,” is part of the “Creating and Sustaining High Performance Culture in the Community College” track.

Session Speakers and Topics

The session features:

Karrie Mitchell, Assistant Vice Chancellor for Student Development, Pima Community College
Jon Hazelgren, Director of Sales & Marketing, Enrollment Rx

During the presentation, Karrie Mitchell will share real-world experience using CRM technology to:

Increase enrollment
Improve student engagement
Track progress through the enrollment funnel
Measure student outcomes

In addition, the session will explore how institutions can automate workflows, create effective communication campaigns, and rethink existing business processes.

Why This Matters for Community Colleges

Community colleges are under increasing pressure to improve efficiency and deliver better student experiences. However, many institutions still rely on manual processes and disconnected systems.

As a result, it can be difficult to scale communication and maintain consistent engagement. Sessions like this help institutions explore practical strategies and learn how CRM technology can support modern enrollment management.