Higher Education CRM Case Study | Algoma University Enrollment Rx

Higher education CRM case study examples show how institutions can modernize admissions and improve communication while increasing enrollment. Algoma University selected Enrollment Rx to automate recruiting and admissions processes and improve efficiency across departments.

Schiller Park, IL — April 19, 2016 — Enrollment Rx, a leading provider of cloud-based CRM solutions for higher education, announced that Algoma University implemented its platform to streamline operations and enhance the student experience.

Higher Education CRM Case Study Overview

Algoma University, located in Sault Ste. Marie, Ontario, sought to replace a homegrown system with a CRM designed specifically for higher education. The institution needed a more efficient way to manage applications, improve communication, and support enrollment growth.

With Enrollment Rx, Algoma now uses a centralized system to track and manage all application activity across departments. As a result, staff can respond more quickly and collaborate more effectively.

Improving Admissions Efficiency

With the new system in place, Algoma significantly improved its admissions workflow.

Now, when a student submits an application, the admissions team can begin the review process immediately. In addition, staff can access the system from anywhere and manage functionality without relying on IT.

“Before, we had to ask IT to help us create lists or workflow rules. Now with Enrollment Rx, we can do it ourselves,” said Brent Krmpotich, Director of Marketing, Communications and Student Recruitment.

By automating routine steps, the team can focus on more complex applications, such as transfer and international students. As a result, the institution improves both efficiency and service.

Automating Workflows and Communication

Algoma replaced manual processes with automated workflows that trigger alerts and actions based on application activity.

For example:

Alerts notify staff when applications become inactive
Updates trigger follow-up actions automatically
Communication workflows keep applicants engaged

In addition, Algoma uses Events Rx to create registration pages and send personalized reminders. This approach allows the admissions team to communicate with large groups of students more efficiently.

Leveraging a Scalable Cloud Platform

Because Enrollment Rx is built on Salesforce, Algoma benefits from a reliable and continuously evolving platform.

“Enrollment Rx gives us a proven platform that continues to improve over time,” said Jim Adams, Manager of Information Systems. “We can expand the system across the student lifecycle without needing to replace it.”

Learn more about Enrollment Rx:
https://www.enrollmentrx.com/

Explore Salesforce for education:
https://www.salesforce.com/education/

What This Means for Institutions

This higher education CRM case study demonstrates how institutions can replace manual processes with automated workflows, improve communication, and support enrollment growth.

By adopting a cloud-based CRM, institutions can create a scalable foundation that supports both current needs and future expansion.