Higher Education CRM Case Study | Central Wyoming College Enrollment Rx

Higher education CRM case study examples show how institutions can automate admissions processes, improve communication, and increase student engagement. Central Wyoming College selected Enrollment Rx to modernize its approach and support a more proactive enrollment strategy.

Schiller Park, IL — August 2, 2016 — Enrollment Rx, a leading provider of cloud-based CRM solutions for higher education, announced that Central Wyoming College implemented its platform to streamline admissions and recruiting.

Higher Education CRM Case Study Overview

Central Wyoming College, a two-year institution with multiple campuses, needed to improve efficiency while addressing declining enrollment and budget constraints. Previously, the college relied on outdated recruiting software and spreadsheets. As a result, staff struggled to connect data and understand student behavior.

After evaluating several vendors, the college selected Enrollment Rx to implement a centralized CRM and applicant portal. This decision allowed the institution to automate processes and improve scalability across admissions.

Automating Admissions and Improving Efficiency

With Enrollment Rx, Central Wyoming College now operates within a single system that tracks student activity and supports admissions workflows.

“All of the things that we struggled with in terms of keeping track of a student record have now come together in a single system,” said Patrick Edwards, Director of Admissions.

As a result, staff can manage records more efficiently and reduce reliance on manual processes. In addition, automation allows teams to focus more time on engaging with students instead of completing administrative tasks.

Enhancing Communication and Student Engagement

The CRM platform enables departments to share consistent messaging and communicate more effectively with prospective students.

“Enrollment Rx is very powerful in that it reaches students where they are with personalized messages,” said Lori Ridgway, Director of Marketing.

Because communication is now more targeted and timely, the college can move from reactive outreach to a more proactive strategy. This shift improves engagement, conversion rates, and overall student experience.

Leveraging Events and Workflow Automation

Central Wyoming College also uses Events Rx to manage campus visits and track student participation.

With this functionality, the college can:

Capture data from campus tours and events
Automate follow-up communications
Track student interactions across touchpoints

As a result, staff can maintain better visibility into the student journey and ensure consistent follow-up.

Driving Growth with a Scalable CRM Platform

Automation has played a key role in improving efficiency.

“Automation was a must,” said Edwards. “It was taking us too long to complete tasks manually. Now we can stay focused on building relationships with students.”

In addition, the Enrollment Rx platform provides flexibility and supports long-term growth. The team worked closely with the college to align the system with its goals and communication strategy.

Learn more about Enrollment Rx:
https://www.enrollmentrx.com/

Explore Salesforce for education:
https://www.salesforce.com/education/

What This Means for Institutions

This higher education CRM case study shows how institutions can replace disconnected systems with a centralized platform. As a result, they can improve efficiency, strengthen communication, and support enrollment growth.

By leveraging CRM technology, institutions can build a scalable foundation that adapts to changing needs.