Westmont College Implements Cloud-based CRM from Enrollment Rx to Modernize Higher Ed Admissions
January 19, 2016 08:00 AM
Enrollment Rx, the leading provider of cloud-based Constituent Relationship Management (CRM) solutions for higher education, today announced that Westmont College has selected Enrollment Rx to modernize their admissions processes. By implementing Enrollment Rx to streamline the inquiry to application process, Westmont can now handle more applications with their existing staff resources, while maintaining an exceptional applicant experience.
A four-year undergraduate, Christian college, Westmont has ranked among U.S. News & World Report’s top 100 U.S. liberal arts colleges for nearly a decade and is currently ranked number 10 on Forbes’ 2015 list of the 50 most entrepreneurial colleges in the nation. Attaining the capped enrollment of 1,200 students is both an art and a science. As part of the college’s strategic planning process, Westmont is embarking on a national marketing campaign, which they anticipate will result in a marked increase in applications. However, it would be virtually impossible to effectively handle the increase with their current manual processes. Westmont selected Enrollment Rx to improve how the admissions team functioned, ease the application process for students and improve the college’s ability to create the best class possible.
“Enrollment Rx puts us in a much better position to treat each application thoughtfully and make smart decisions that contribute to creating a class of students that we know will succeed at Westmont,” said Reed Sheard, Westmont College’s vice president for college advancement and CIO, who was named a Computerworld Premier 100 IT Leader for 2015. “When we looked at the characteristics of a high-performing admissions team, it became clear to me that the college would be better served working with a partner than doing it on our own. Enrollment Rx has proven to be an excellent partner who provides the tools and expertise to propel us forward with critical business capabilities.”
As part of the CRM solution, Enrollment Rx delivered a customized, dynamic portal that allows students to self-serve, creating an intuitive and personalized experience, while also reducing the number of emails and phone calls to the school. By centralizing all admissions data in one place, Enrollment Rx also enables Westmont to easily run reports and access information to create new efficiencies. For example, staff can now easily create a communications protocol to help move partial applications to completion in order to make a decision. Over time, Westmont plans to further tap into this data from Enrollment Rx to predict where pauses and bottlenecks may occur in the application process, and take proactive steps to minimize slow down.
Sheard attributes a big part of the college’s success to taking advantage of cloud solutions. “Enterprise cloud services provide the capability and performance that I would never have been able to do if I had to train and hire staff, and manage systems on premise,” he said. “With Enrollment Rx, we benefit from the team’s deep understanding of higher ed workflows and how to best work with applicants. From a technology perspective these efficiencies get to exist in the world class and innovative ecosystem of Salesforce. It’s a winning combination.”
For more information on Enrollment Rx’s full suite of full lifecycle CRM solutions, including enrollment management, retention management, career services management, and alumni relationship management solutions, visit www.enrollmentrx.com.