Temple University’s Fox School of Business Uses Enrollment Rx CRM to Improve Access to Data, Increase Applications by 50%
June 21, 2016 09:00 AM
Schiller Park, IL — June 21, 2016 — Enrollment Rx, the leading provider of cloud-based Constituent Relationship Management (CRM) solutions for higher education, today announced that Temple University’s Fox School of Business uses Enrollment Rx to improve data access that drives new Admissions efficiencies and an exceptional student experience. As a result of better access to data, Fox has increased submitted applications by 50% from Spring 2015 to Spring 2016 and improved student engagement, cutting follow-up time for new leads from several days to less than 24 hours.
With nationally and internationally ranked graduate programs, The Fox School of Business at Temple University is the largest, most comprehensive business school in the greater Philadelphia region, and among the largest in the world. They turned to Enrollment Rx in 2013 to implement a cloud CRM that integrates with their student information system (SIS) and delivers the flexibility to accommodate varying program needs. In addition, the Enrollment Rx customized online portal enables the school to parse out application requirements by program, as well as serve up personalized content based on each stage of the student’s journey.
“Enrollment Rx gave us the structure to match the higher ed model we were going for with the flexibility to mold the platform as much as needed to fit squarely with our needs,” said Stephen Boro, Senior Associate Director of Graduate Enrollment Management & Marketing. “The flexibility we have has been a breath of fresh air. We can quickly adapt to changing dynamics while creating a fresh and interesting experience for students that drives a higher level of engagement.”
In addition to the increase in applications, the data access has enabled Fox to increase deposits: from Fall 2014 to Fall 2015, more than 80%; and from Spring 2015 to Spring 2016, 50%. Applicant quality has also stayed the same or improved with growth. With new insight gleaned from CRM data, the school reallocated travel budget to higher value Strategic Enrollment Management initiatives and made the business case for new recruiting resources, which cut follow-up time from several days to less than 24 hours.
About Enrollment Rx
Enrollment Rx is a higher education technology company delivering innovative Constituent Relationship Management (CRM) solutions. Built on the Salesforce cloud computing platform, Enrollment Rx puts enterprise-class functionality and limitless scalability within reach of any size school. Academic institutions rely on Enrollment Rx to eliminate business process inefficiencies, maximize constituent engagement, and future proof their business for tomorrow. For more information, visit www.enrollmentrx.com and follow us at @EnrollmentRx.
Robyn R. Fernsworth
R2 PR for Enrollment Rx