Northwestern Health Sciences University Enrolls Largest Class Ever
February 6, 2014 09:00 AM
Enrollment Rx Cloud-based CRM Contributes to 30% Increase in Applications
Schiller Park, IL- February 6, 2014 — Enrollment Rx, the leading provider of cloud-based Constituent Relationship Management (CRM) solutions for higher education, today announced that Northwestern Health Sciences University enrolled its largest class in Fall 2013. Despite a nationwide decline in inquiries and therefore a smaller pool of prospective students, Northwestern experienced a 30% increase in applications, leading to the university’s largest enrolled class. Enrollment Rx contributed to that success by supporting the staff’s timely communication and highly personalized engagement with prospective students.
A leader in natural and integrative health care, Northwestern is faced with a unique challenge, as students applying for the chiropractic program, for example, may remain in the pipeline for up to two years. In response to the need for more consistent, responsive contact with students, the university replaced paper records and disparate spreadsheets with Enrollment Rx in May 2012.
“Enrollment Rx has been a game changer for us, helping us to regularly engage with students over a long period of time,” said Kate DiAna, director of admissions at Northwestern Health Sciences University. “Even with inquiries being down on a national level, our application numbers and conversion rates are up, thanks in part to Enrollment Rx’s automated workflows and reports, which helped us overhaul daily operations. We’ve heard from students that we’re more responsive and available than other peer schools and that kind of competitive advantage is invaluable.”
Enrollment Rx has cut time spent on operational tasks by nearly two thirds, freeing up time for the Northwestern admissions staff to focus on recruiting and communicating with students. Their online application and student portal from Enrollment Rx has also eliminated time spent on paperwork and manually entering applications, providing an efficient, easy to use system for both staff and students.
“With Enrollment Rx, we’ve gained new insight into our business and into our customer,” said DiAna. “We now have accessible, consistent and accurate data, such as where leads are coming from, which is the foundation of a successful CRM system and program. We look forward to expanding our implementation to additional constituents as well, including high school and college guidance counselors.”