Institute for Study Abroad at Butler University Boosts Applications with Enrollment Rx
May 14, 2015 09:00 AM
Leading Study Abroad Program Cost Effectively Increases Communication with Prospective Students without Overhauling Existing Systems
Schiller Park, IL- May 14, 2015 — Enrollment Rx, the leading provider of cloud-based Constituent Relationship Management (CRM) solutions for higher education, today announced that The Institute for Study Abroad, Butler University (IFSA-Butler) has seen a 14% increase in applications over the past year, bucking the trend of diminishing applicants in the higher education industry. Enrollment Rx contributed to the increase by enabling recruitment and marketing staff to conduct more efficient, quality communication with prospective students and implement more targeted marketing initiatives.
One of the largest study abroad programs for North American undergraduates, IFSA-Butler is a nonprofit organization with 100 different programs around the globe, including the Middle East, China and India. Previously, the institution faced efficiency challenges in capturing and tracking prospective student inquiries, which led to inconsistent follow-up. With the goal of better leveraging inquiries in order to increase total application rate and ultimately grow their programs, IFSA-Butler implemented Enrollment Rx, built on the saleforce.com cloud computing platform, in the Fall of 2012. The first point of contact for prospective students, Enrollment Rx creates a platform from which they can better market to and manage contact with prospects, as well as increase communication and workflow assignment for tracking prospects in the CRM.
“Enrollment processes are constantly evolving, and Enrollment Rx has proven to be a strong partner to support our growth and changing needs,” said Steven Seaworth, Vice President of University Relations, IFSA-Butler. “Thanks to Enrollment Rx, we were able to cost effectively increase communication with prospective students and enhance our entire marketing strategy without overhauling our existing systems. Best of all, Enrollment Rx has helped us to boost the number of applicants to our programs, a big win amidst the current market reality of declining applicants.”
In addition to broad campaigns to students interested in study abroad programs, Enrollment Rx enables IFSA-Butler to now capture granular detail on each prospective student – such as identifying a student interested in England, biology and a summer program – for more targeted marketing. IFSA-Butler is also planning to integrate the cloud-based CRM with online registries, search engines and social media for generating and capturing leads. In addition, they are working with Enrollment Rx to develop an applicant and college advisor portal to replace their existing student systems.
For more information on Enrollment Rx’s full suite of full lifecycle CRM products – Enrollment Rx enrollment management, Retention Rx retention management, Placement Rx career services management, Alumni Rx alumni relationship management, and StuTrax Student Information System– visit www.enrollmentrx.com.
For more information on IFSA-Butler’s study abroad programs worldwide visit www.ifsa-butler.org.
About Enrollment Rx
Enrollment Rx is a higher education technology vendor, which provides innovative cloud-based CRM solutions that span the entire student lifecycle. Built on salesforce.com’s cloud computing platform, Enrollment Rx puts enterprise-class functionality and limitless scalability within reach of any size school. Academic institutions like the University of Miami, Babson College and Saint Louis University rely on Enrollment Rx to eliminate business process inefficiencies, maximize constituent engagement, and future proof their business for tomorrow.