Enrollment Rx Shares 2012 Technology Predictions for Higher Education Market

January 10, 2012 01:09 PM
January 10, 2012 - Already proven across a range of industries for mission critical applications, cloud computing is beginning to play a starring role on the higher education stage. Cloud technologies offer academic institutions of all sizes and focus a low-cost, low-resource solution for bringing reliable, user friendly, anywhere access to core applications, from email to Constituent Relationship Management (CRM). Enrollment Rx, an innovator of cloud-based CRM, has deep higher ed expertise, including work with customers California State University, Northridge's Tseng College, National Louis University, and Penn State Smeal College of Business. Today, Enrollment Rx President Lawrence Levy announces his predictions for the year ahead.
Number one on Levy's 2012 list is the prediction that mobile and social innovation will drive cloud adoption at academic institutions. The current generation of students already relies on their smart devices and social networks like Facebook to communicate, share and get information, while administrators are increasingly doing business on smart devices and tablets. With the cloud delivery model, users gain immediate access to innovations that vendors develop, making it a natural fit for extending main systems like CRM to mobile devices and social networks.
"In 2012, the cloud will secure its foothold in the higher education market," said Lawrence Levy, president, Enrollment Rx. "Schools need to speak the technology language of their constituents, from students to administrators to the IT department, and cloud applications will prove to be the most cost-effective, efficient way to keep pace with new ways to communicate and interact. Built on the Force.com platform, applications like Enrollment Rx benefit from the power of the Salesforce development team, which positions us to bring innovations to market faster."
Additional trends that Levy expects will shape the industry in 2012 include:
  • Schools will further leverage the cloud ecosystem - buoyed by the strength of cloud platforms like Salesforce's Force.com, today's vendors are focused on innovation that best suits their expertise. In the coming year, academic institutions will expand their arsenal of cloud solutions, like e-signatures, address validation and data standardization that work seamlessly together on a shared platform.
  • Control will shift - what used to be software development and code is now simple mouse clicks. With this 'clicks not code' approach of Force.com applications, users will choose products that they can easily customize without requiring an army of consultants. Traditional CRM solutions are inflexible and often cannot be applied to multiple constituent types. For example, a CRM built for continuing education students typically cannot be modified to accommodate an undergraduate admissions model. Data fields, communication plans and workflow configurations can vary significantly from program to program, and only a true-cloud based CRM can offer the necessary flexibility to add and delete functionality based on the appropriate constituent relationship type.
  • Touch gains traction - with continued innovation on HTML5, business systems will become easier to interact with. One prime example is touch.salesforce.com, which will offer open standards to connect with any device, anywhere. 2012 will be the year of the touchscreen, where business users will interact with their core systems in ways traditionally relegated to consumer apps.
  • CRM will go full circle - No longer the realm of solely recruitment and alumni relations, cloud-based CRM will continue to expand its footprint across the entire student lifecycle. In 2012, academic institutions will leverage the cloud to connect enrollment management, retention and career services on a single platform.


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