Enrollment Rx Gains Momentum in Higher-Education Sector with Expanded Cloud-based Product Offerings and New Customer Wins

December 15, 2011 11:42 AM

Delivers Robust Career Services Management and Student Information System Powered on Proven Cloud-computing Platform

May 17, 2011 - Enrollment Rx, an innovator of cloud-based Constituent Relationship Management (CRM) solutions for academic institutions, today announced cloudbased career services management and Student Information System (SIS) solutions built on Force.com, the leading enterprise cloud-computing platform. The enhanced product suite from Enrollment Rx includes Placement Rx, Career Services in the cloud, and StuTrax, SIS in the cloud - cost-effective, scalable options for eliminating inefficient business practices and streamlining student relationship management.

Since the introduction of Enrollment Rx in 2009, it has been well received in academic institutions of all sizes across the United States. Today, the company is announcing the addition of several new customers to Enrollment Rx's user base, including Azure College, California University Silicon Valley, Coker College, National-Louis University, Northwestern University's Kellogg School of Management and WestMed College. These higher-education institutions have turned to Enrollment Rx to improve prospective student services, including marketing, recruitment and admissions activities.

"We have a very diverse stream of prospective students and a CRM system is essential for tracking our relationships with them, according to their unique needs," said Joselyn Zivin, vice president, marketing and communications at National-Louis University. "It also helps us understand the effectiveness of our marketing investments, and down the line, tracks our students success. We chose Enrollment Rx, built on the Salesforce.com platform, because of their combined experience in the complex higher-education market, and their track record of helping institutions like ours implement successful CRM solutions."

Additions to the Enrollment Rx suite of CRM solutions include: 

o Placement Rx - Career Services in the Cloud enables users to develop and maintain an employer database in order to more efficiently identify externships, internships and job placements for graduating students. Placement Rx matches students with job opportunities based on geographical preferences, unique skills and salary requirements, and allows users to accurately manage placement rates for improved operational efficiency.

o StuTrax - SIS in the Cloud provides complete transparency throughout school operations and administration. Users can leverage point-and-click workflow and automation to perform institutional research and business intelligence. At half the cost of traditional SIS products and five times faster to implement and deploy, StuTrax is a natural fit for academic institutions to streamline the entire enrollment-to-graduation process.

Placement Rx and StuTrax feature real-time reporting, dashboards and analytic tools, and can be configured for any college or university, including graduate, continuing education and nontraditional students.

"Enrollment Rx delivers world-class CRM solutions to higher-ed organizations at an amazing speed, with attractive total cost of ownership," said Lawrence Levy, president of Enrollment Rx. "Our solutions readily integrate with traditional higher-ed software products in order to close the loop on the entire student lifecycle. We are advocates in the movement to democratize enterprise software and have certainly demonstrated that our solutions work well for large and small schools alike. We continue to see strong market traction, as 

 

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