Digital Media Arts College Shifts Marketing and Admissions Management into the Cloud with Enrollment Rx
July 16, 2010 04:30 PM
July 16, 2010 – Enrollment Rx, LLC is pleased to announce that Digital Media Arts College (DMAC) has selected Enrollment Rx as the Enrollment Management CRM solution for the school’s Marketing and Admissions Departments. Enrollment Rx augments DMAC’s legacy Student
Information System (SIS) with a powerful product that manages the full life-cycle of prospective students, and empowers the school to accurately track, control, and report upon their entire Enrollment pool.
Digital Media Arts College (DMAC) is a private, accredited arts college in the heart of South Florida offering specialized Bachelor of Fine Arts degrees in Computer Animation and Graphic Design (with a concentration in Advertising Design option) as well as Master of Fine Arts degrees in Special Effects Animation and Graphic Design. Founded in 2001, the college provides its students a multitude of opportunities to express their creativity while developing artistic fundamentals and learning current technological standards. The campus is located at 5400 Broken Sound Boulevard in Boca Raton, Florida.
“We are very excited to integrate the capabilities of this CRM solution; effectively streamlining our inquiry and admissions processes and workflows, improving and managing our relationships with prospective students and managing our budgets and campaign effectiveness. With the backing of Salesforce, we believe this is the optimal solution for our college’s current state and future growth,” said Corey Ganzman, Director of Marketing, Digital Media Arts College.
Lawrence Levy, President of Enrollment Rx said, “We are very pleased to welcome DMAC to our fast growing list of Higher Ed clients that are adopting our cloud computing platform to manage prospect relationships. DMAC was facing the typical Enrollment Management challenges we see in many Higher Ed institutions: namely limited transparency, scalability, and efficiencies. By deploying our world-class Higher Ed CRM solution, built on the industry-leading Force.com platform, DMAC can take charge of their entire inquiry management process, from initial inquiry through acceptance. No other Higher Ed CRM vendor can claim the same blend of industry-leading technology, with the best potential for future growth, at the lowest total cost of ownership. Cloud computing is transforming Higher Education, and Enrollment Rx is pioneering the way in expanding the Force.com presence in the Ed Tech space. We look forward to seeing the positive impact that Enrollment Rx will have on DMAC over the weeks and months ahead, as the school adopts the new system to improve their enrollment yield.”