Cloud-based CRM to Streamline Operations, Maximize Budget Effectiveness and Increase Enrollment
August 22, 2012 - Enrollment Rx, an innovator of cloud-based Constituent Relationship Management (CRM) solutions for academic institutions, today announced that United Theological Seminary has gone live on Enrollment Rx. Enrollment Rx automates management of the enrollment funnel, enabling United to streamline the student experience, improve enrollment operations and increase enrollment. United implemented Enrollment Rx - built on Force.com, the leading enterprise cloud computing platform - in three months, and for less than traditional CRM solutions. They went live on Enrollment Rx in July 2012 and are evaluating Enrollment Rx's Student Information System (SIS), Stutrax.
United, now in its 142 nd year, is one of the fastest growing theological schools in the U.S., offering masters and doctoral theological degrees and continuing education with programs offered across two campuses and online. United did not previously have a CRM system in place and their existing SIS lacked functionality to effectively manage enrollment; the application-as-a-service was difficult to scale and did not easily integrate with other cloud applications. They selected Enrollment Rx because it was a true cloud solution built on a proven platform, offered more extensive functionality than competitive offerings and could be implemented quickly and cost effectively.
"Other companies like Datatel and SunGard all strive to provide cloud-based systems, but they're not true cloud offerings," said Marcus Milligan, CIO & Director of Electronic Marketing, United Theological Seminary. "Designed on the cloud, Enrollment Rx is highly evolved software that is much more agile than other solutions. Force.com integrates with just about everything and is used by industry giants for critical real-time applications that keep businesses profitable, so there's no question we're in good company."
Enrollment Rx automates workflow, standardizes communication with templates and supports United's marketing campaigns. Now, the enrollment department has more insight into the enrollment funnel and can determine how quickly a student responds or where leads are coming from. In addition, when recruiters are on the road, they can access Enrollment Rx via their mobile devices, updating student information on their smartphones, or passing an iPad to a prospect to complete an application.
"I'm energized by this whole process," said Milligan. "With Enrollment Rx in place, we'll be able to service a lot more students with the same staff in a much more professional and precise manner than before. Enrollment Rx will capture and provide us with a wealth of student information that will help us determine which campaigns are working, and move our budget accordingly to maximize effectiveness."