Turns to CRM in the Cloud to Maintain High-Touch Enrollment Management Processes for Growing Number of Applicants
February 2, 2012 - Enrollment Rx, an innovator of cloud-based Constituent Relationship Management (CRM) solutions for academic institutions, today announced that the SANS Technology Institute (STI) selected Enrollment Rx to effectively manage relationships with a growing number of applicants and students. After evaluating 20 products both large and small, STI chose Enrollment Rx's scalable, cloud-based solutions to improve efficiencies and deliver a quality student experience, from prospect to alumni.
The premier skills-based cyber security graduate school, STI was formed in 2005 as a specialized institute catering to the needs of information security leaders. The institute initially managed enrollment with Excel spreadsheets, which served the purpose of tracking personal conversations with a highly selective group of applicants. In 2010, when STI was admitted as a Candidate for Accreditation by the Commission on Higher Education of the Middle States Association of Colleges and Schools, the institute was put on the global radar, fueling interest. As their applicant pool grew - seven-fold over the course of the year - student files became insurmountable and they needed new processes and technology to help uphold their reputation for quality student experiences. STI selected Enrollment Rx to effectively attract, retain and graduate this growing number of students.
"We'll be using the high-tech of Enrollment Rx to maintain our high-touch enrollment management process," said Toby Gouker, chancellor and chief operating officer of STI. "High-touch is an important differentiation in today's higher-ed marketing, and our CSO, CTO and CIO applicants expect the best. With the Force.com resources behind the technology, Enrollment Rx supports our philosophy of continuous improvement and ensures we'll always have the most innovative, relevant tools to advance our student relationship management processes."
Relying on a combination of Enrollment Rx products - Enrollment Rx enrollment management software and StuTrax Student Information System - STI anticipates handling 10 times their lead flow, without a loss in quality, by only doubling their enrollment administrative staff. Enrollment Rx will streamline STI's communication and provide automated reminders, such as recommendations to follow up with an individual student, to ensure staff remains efficient and attentive.
"The sweet spot of the cloud is that you get the best practices of the big boys at a reasonable cost," said Gouker. "Not only does Enrollment Rx deliver a solid product on a leading cloud platform, but their client service and sense of urgency is uncommonly refreshing."