Bethel University Standardizes on Enrollment Rx across Three Admissions Programs

May 8, 2014 06:35 AM

Cloud-based CRM to Streamline Communication, Increase Enrollment

Enrollment Rx, the leading provider of cloud-based Constituent Relationship Management (CRM) solutions for higher education, today announced that Bethel University has selected Enrollment Rx to unify enrollment management across their graduate, undergraduate and seminary programs. Standardizing enrollment management on Enrollment Rx will enable Bethel to streamline communication internally across departments and externally to prospective students, with the ultimate goal to increase enrollment. The university plans to go live with 65 users in the summer of 2014.

St. Paul, Minn.-based Bethel University has been a leader in Christian higher education since 1871. Previously, the admissions departments had individual solutions, including home-grown and CRM systems that proved ineffective in tracking steps throughout the student lifecycle. Bethel selected Enrollment Rx to create a unified CRM environment with a 360 degree view of each applicant’s relationship with the university, ensuring a consistent admissions experience as students apply to undergraduate, graduate and seminary programs. Built on salesforce.com, Enrollment Rx provides Bethel with an innovative, flexible platform that will grow with the school as needs evolve. They will also bring the admissions application in-house with a customized application student portal from Enrollment Rx.

“Because of Enrollment Rx’s deep expertise in higher ed, we were confident that we would be teaming up with a strong partner to transform how we manage enrollment,” said Mark Posner, CIO, Bethel. “By not having to support home-grown systems anymore and eliminating the need for third-party application vendors, we expect a significant cost savings. Plus, establishing a common, consistent way of doing business will help us make great strides in how we communicate throughout the entire admissions process.”

Enrollment Rx delivers a consistent recruiting platform, enabling Bethel to engage its recruiting partners, such as coaches, advisors, and the student success team, into the process. The cloud-based CRM offers an easy way for recruiters to input data via mobile devices, as well as easily generate task lists, reminders and reports in order to stay organized. In addition, instead of managing on- and off-campus event planning with spreadsheets and web forms, Bethel will streamline the process with Enrollment Rx.

For more information on Enrollment Rx’s full suite of full lifecycle CRM products – Enrollment Rx enrollment management, Retention Rx retention management, Placement Rx career services management, Alumni Rx alumni relationship management, and StuTrax Student Information System– visit www.enrollmentrx.com.

 

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