Algoma University Looks to Increase Enrollment with Cloud-based CRM from Enrollment Rx
April 19, 2016 09:00 AM
Schiller Park, IL — April 19, 2016 — Enrollment Rx, the leading provider of cloud-based Constituent Relationship Management (CRM) solutions for higher education, today announced that Algoma University has selected Enrollment Rx to automate admissions and recruiting processes. With new efficiencies gained from the CRM and customized portal from Enrollment Rx, Algoma expects to free up staff time to focus on more complex application needs, and improve communication and customer service, all with an eye towards increased enrollment.
An undergraduate university in Sault Ste. Marie, Ontario, Algoma has been offering undergraduate studies to students for almost 50 years. To increase efficiency and improve communication between staff and students, the university sought to replace their previous, homegrown system with a CRM solution specifically geared to higher education business processes. Algoma selected Enrollment Rx, which offers a centralized system to maintain and track all activities around the application process, across different departments. With the cloud-based CRM from Enrollment Rx, Algoma was able to get up and running quickly. Now, once a student hits submit on the application, the admissions team can immediately begin the review process. The admissions staff can easily access the system while traveling and is able to control functionality without IT involvement.
“Before, we had to ask IT to help us create lists or workflow rules. Now with Enrollment Rx, we can do it ourselves,” said Brent Krmpotich, Director of Marketing, Communications and Student Recruitment. “By automating various stages of the application process, we can now spend time processing more complex applications, like transfer and international students. Enrollment Rx puts us leaps and bounds ahead of where we were before with manual processes, contributing to more engagement with students and better customer service.”
Compared to running manual queries and manually checking the status, Algoma has set up automated workflow rules in Enrollment Rx. If an application is dormant for several days, or if an application is updated, Enrollment Rx triggers alerts to prompt staff to take action, significantly speeding up the application process. Algoma is also taking advantage of Events Rx, which allows the admissions team to automatically generate an online registration page when an event is created and send personalized reminders, facilitating communication with hundreds of students.
“Because it’s built on salesforce.com, Enrollment Rx gives us a reliable, proven platform that benefits from constant improvements,” said Jim Adams, Manager of Information Systems at Algoma. “Thanks to that, we won’t be forced to move to a new system in five years, but can continue to expand the CRM to other parts of the student lifecycle. With Enrollment Rx, we have a future proof solution with innovation in its DNA.”
About Enrollment Rx
Enrollment Rx is a higher education technology company delivering innovative Constituent Relationship Management (CRM) solutions. Built on the Salesforce cloud computing platform, Enrollment Rx puts enterprise-class functionality and limitless scalability within reach of any size school. Academic institutions rely on Enrollment Rx to eliminate business process inefficiencies, maximize constituent engagement, and future proof their business for tomorrow. For more information, visit www.enrollmentrx.com and follow us at @EnrollmentRx.
Robyn R. Fernsworth
R2 PR for Enrollment Rx